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The definition of culture is “the integrated pattern of human knowledge, belief, and behavior that depends upon the capacity for learning and transmitting knowledge to succeeding generations.” This idea can be applied in your workplace. Creating a strong culture within the culture is important for setting up for success and establishing what your company represents. You want to form the kind of culture that can be followed long after you are gone and leads your company in the right direction. Take a look a few ways to accomplish creating a strong company culture.


Uncovering your Purpose

First and foremost, you need to know what the company is looking to accomplish. Think about what your “why” is, in other words, “why did you start this company in the first place?” This will be the foundation that you base your culture around. If you do not know the purpose, then you cannot move forward with anything so make sure this is very clear before you get started.


Establish Core Values and Standards

Now that you have unpacked your purpose for the company and what you are looking to accomplish, you want to lay down what the core values and standards that the company will go by. These are your principles and are going to be the things that you and your employees follow. So think of things that you believe strongly in and that you would want others to follow suit with. If you do not believe in them yourself, you will not follow through with them, and you cannot expect others to do the same. Once you have these things you will have created the culture and all that is left is to enhance it.


Hire People Who Fit the Bill

You do not want to hire anyone who does not understand or believe in the culture you have already established. The people you hire will be a reflection of you, and your company so have to hire the right candidates. One tactic that can help you accomplish this is by having prospective candidates come in work with your employees for a short period and see how they fit. This method will allow you to see how they interact with the current team members and where they stand in regards to the company standards you have already set in place. It is like test driving a car and establishing whether or not it suits well for what you are looking for.


Work Together and Have Open Communication

At the end of the day, no one person can accomplish the company’s mission on their own. It will be a team effort, and you all have to recognize that you are a team and not just a set of individuals. You all must work together and feed off each other’s energy to keep the culture alive and going. It is also crucial to have open communication amongst all levels of the company. From the higher ups in the company to even the interns, there should be open communication so that everyone feels included in the steering the company in the right direction.